Riding High: Mehdi Farsi Reveals State Bicycle’s Retention & Loyalty Insights | Retention Nation

Hey Retention Nation, fresh new episode and deep-dive into the world of customer retention, ecommerce, and email marketing incoming!

In this episode, we’re joined by Mehdi Farsi, co-founder of State Bicycle Co. Based in Tempe, Arizona, State Bicycle Co. specializes in stylish, high-performance bicycles, parts, and accessories that combine aesthetics with affordability.

With over $50 million in annual sales and 100,000 bikes produced, Mehdi shares customer retention insights into their remarkable success.

Our discussion with Mehdi covers a range of crucial questions including:

How has the surge of new customers during the pandemic impacted State Bicycle Co.’s retention strategies?
With a strong emphasis on high-quality products, how has this focus contributed to their impressive customer retention rates?
How has national news, such as issues with lithium batteries in ebikes, influenced retention efforts, and how has the company navigated such challenges?
s there a difference in customer loyalty between traditional bikes and ebikes?
Mehdi’s company is known for collaborations with iconic brands like The Simpsons and Wu-Tang Clan. Do these collaborations primarily drive new customer acquisition, or do they also foster additional purchases from existing customers?
Exploring offline strategies, have meetups or group rides been utilized for retention efforts, and what level of success have they achieved?

Join Mehdi Farsi and Isaac Hyman as we uncover the secrets behind State Bicycle Co.’s remarkable growth and retention strategies in the competitive world of ecommerce and cycling!

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