12 SMS Marketing List Growth Strategies for Ecommerce Brands

Alright, listen up, ecommerce hustlers! You want to grow your SMS marketing list fast?

I’ve got the SMS list growth playbook for you, and it’s all about crushing it with 12 SMS list growth tactics I’ve personally used at the top ecommerce brands in the world.

No time to DIY it? No problem. Let us do it for you for FREE for 30 days.

Now, let’s dive in and turn those digits into dollars!

First, Watch This Video:

I was part of an interactive BFCM workshop featuring some of the industry’s brightest minds, as they unveil the best practices, advanced strategies, and essential tools for BFCM… with my focus on SMS list growth!

🎤 Our Expert Lineup included

🚀 Isaac Hyman – Uncover the secrets to setting up killer SMS BFCM campaigns for BFCM success.

🌟 Sandra Stepan – Learn how to launch a powerful BFCM influencer marketing campaign in just 5 days!

📊 Kasey Bayne – Dive into the world of creating high-impact BFCM campaigns tailored for B2B companies.

Watch the video for great context and then dive into the tactics below!

Second, Implement These 12 SMS List Growth Tactics:

#1- Turn On SMS Signup at Checkout

The quickest way to get customers to sign up for SMS is at their point of checkout. But deliver on the promise of sending SMS transactional message to build trust before marketing to them.

#2- Add an SMS opt-in banner to all emails

From automations to campaigns, you should place an opt-in message across the board. Even on your website. Bonus points: add a UTM parameter or a tag so you can identify WHERE the most signups are coming from.

#3- Add SMS signup in transactional emails.

The biggest brands in the world add in a small invite to join the SMS list. Why aren’t you doing the same?

#4- Use two-step opt-in popups on your website.

Grab two mediums – email and SMS – from every visitor who comes to your website. Visitors are already opting in for email, so sweeten the signup offer when they join your SMS list.

#5- Create unique SMS lightboxes for non-SMS subscribers.

Target your existing email subscribers who are NOT signed up for SMS with a unique VIP SMS offer when they join your list.

#6- Use SMS exit-intent popups

Invite customers to sign up for SMS before they exit your website; it’s slightly less friction than signing up for email and could convert very well on mobile.

#7- Add a text-to-join simple SMS landing page

Basic SMS text-to-join landing pages are frictionless experiences, enabling higher signups than just texting a number. Plus, there are many use cases for having landing pages, especially for paid ads.

#8 – Run Meta ads to unsuscribed populations inviting them back for SMS.

People may have unsubscribed from email… but they may love SMS. Run an ad inviting them back; Messenger ads are a great medium for this as it’s already conversational commerce.

#9- Run Meta ads to email subscribers who aren’t SMS subscribers yet.

Although a paid option, this is a great way to expand your multi-channel marketing efforts. Once again, Messenger ads are great for this.

#10 – Update all Social Links to SMS Signup

Drive all your social media platforms to an SMS signup page (like that frictonless one above!) and start turning followers into subscribers. Super low CPL with this method.

#11- Add SMS signs or inserts to your store and delivery boxes.

Get more offline customers to sign up for SMS using in-box inserts and in-store signage. They’re everywhere! Bonus points: promote your Rewards program as well so you get an email & SMS number out of it.

#12- Use influencers to drive SMS signups.

Another way of thinking about using influencers: to drive SMS signups. Easily trackable and great way to create an ROI around signups and not just conversions.

#13- Send an SMS invite to your full email list

This “blast” approach is useful for two things: growing your list from existing subscribers and, two, activating all the other initiatives. Visitor clicks through, they get retargeted by ads, exit intent popups, etc. and if they convert, they can sign up at checkout. This tactic activates everything else so be sure to implement tactics one through twelve first.

Don’t forget the power of SMS marketing wizards—aka agencies like us. We know the game inside out.

I’ll help you slice and dice your campaigns for maximum impact and level up your ROI like never before.

Stay on your A-game by tracking every SMS metric in sight. Opt-in rates, click-through rates, conversions—you name it.

Use that data to tweak, test, and refine your strategies.

With these strategies, your SMS list will be blowing up faster than you can say “ROI.”

Time to dominate the ecommerce scene like a true marketing maestro!

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12 SMS Marketing List Growth Strategies for Ecommerce Brands