Email Subject Lines: The 6-Rule FLIGHT Check That Gets Emails Opened
TL;DR: Most email subject lines are overthought and under-strategized: a room full of opinions, 20 ChatGPT options, and a pick made on […]
Email Warm Up Strategy for Q4 | HiFlyer Digital
TL;DR: To successfully execute an email warm up strategy before November, you must shift your October focus to building genuine engagement rather […]
Should You Run Email Promos in Oct or Save for BFCM? | HiFlyer Digital
TL;DR: Do not wait until Black Friday to start competing for holiday dollars. Pull demand forward with strong October and early-November offers […]
How to Grow Your SMS List Before Black Friday | HiFlyer Digital
TL;DR: Growing your SMS list before Black Friday requires a multi-layered stack of 13 always-on capture points deployed across your site, email, […]
How to Clean Your Email List Before Q4 | HiFlyer Digital
TLDR: To clean your email list before Q4 effectively, stop treating list hygiene as a deletion exercise and start treating it as […]
Single vs Double Opt-In: What to Use on Your Email Popup | HiFlyer Digital
TL;DR: For 95% of ecommerce brands, use single opt-in. Double opt-in introduces unnecessary friction that kills subscriber acquisition, while single opt-in paired […]
Best BFCM Popup Offer to Test Now | HiFlyer Digital
TL;DR: Do not guess your popup offer right before Black Friday—test your discount, design, and messaging in October so you deploy a […]
Ecommerce Email Frequency: How Often to Send Emails to Your List | HiFlyer Digital
TLDR: A 7-figure ecommerce brand should email their active list 3 to 5 times per week as a baseline, scaling up to […]
How Big Should Your Email List Be? | HiFlyer Digital
TL;DR: It’s not about the size of your list; it’s about the relationship you have with it. Work backward using simple napkin […]
When to Start Growing Your BFCM Email List | HiFlyer Digital
TL;DR: You should be growing your email and SMS lists year-round, but heading into Q4, acquisition alone won’t save your holiday numbers. […]
When to Start BFCM Email & SMS Prep | HiFlyer Digital
TL;DR: The best time to start planning your Black Friday Cyber Monday (BFCM) email and SMS program was months ago; the second-best […]
How to Audit Klaviyo Incrementality | HiFlyer Digital
TLDR: A Klaviyo incrementality audit isolates true incremental revenue by shifting focus away from platform-reported attribution and using holdout groups, multi-touch attribution […]