October 6

Ecommerce KPI’s To Measure Customer Lifetime Value

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Here are some of the ecommerce KPI’s to measure customer lifetime value.

  1. Average Order Value
  2. Average Customer Lifespan
  3. Purchase Frequency Rate
  4. Churn Rate
  5. Lifecycle Migration
  • 1x buyers to 2x buyers
  • Non-buyers to 1x buyers
  • Active vs churn rate
  • Risk of churn to active

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