October 6

Ecommerce KPI’s To Measure Customer Lifetime Value


Here are some of the ecommerce KPI’s to measure customer lifetime value.

  1. Average Order Value
  2. Average Customer Lifespan
  3. Purchase Frequency Rate
  4. Churn Rate
  5. Lifecycle Migration
  • 1x buyers to 2x buyers
  • Non-buyers to 1x buyers
  • Active vs churn rate
  • Risk of churn to active

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How social media and user-generated content plays a KEY role in growing lifetime value Upsell hacks to grow orders AND order value


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