April 18

ECOM 80/20 EXPERTS | C-4 Playbook | Step 3: Click


This is perhaps the most critical part of our C-4 Playbook – the strategy that will help you 3x your click rates and conversion rates – and it’s the CLICK. I have to say: there are millions of gorgeous designs out there and all are worthy of a screenshot to put in a guide or look book. But is framing these creatives the ultimate goal? No, the ultimate goal is the click. When it comes to email, SMS and CRM, the click is the indication that a customer is interested. Here’s why “every relationship starts with a click” is one of our core values at HiFlyer Digital.


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