5 Guidelines for Writing a Successful Lead Generation Email 

 October 18, 2023

By  51 Blocks

Writing a lead generation email is a difficult task, but with the right tips and tricks, it can be easier. To make things easier, we’ll share 5 lead-generation email writing guidelines to help convert leads into customers. With these tips, you’ll be able to make emails that look good and get people to respond.

Continue reading for five pointers on how to write a lead-generation email message that converts.

Setting the Email Goal

Setting an objective for a message is important before creating it. It is also crucial to consider the user’s needs and preferences and how closely the goal relates to the email’s call-to-action. An effective message can be created that resonates with readers, but it takes time for lead-generation campaigns to take effect.

Crafting the Right Message

When sending a lead-generation email, it is important to make sure it speaks to your target audience and meets their needs. It should be relevant, clear, and direct so that potential customers can understand the value of what you offer.

Customer stories and experiences, visuals, humor, jokes, memes, and puns should be used to build trust and break down barriers among readers. High-converting emails should be created to speak directly to the target audience.

  • A study done in 2019 found that email campaigns can have a return on investment (ROI) of 360%.
  • A recent survey found that personalized emails can increase open rates by up to 69%.
  • The average click-through rate (CTR) of lead generation emails is between 2% and 4%, according to industry experts.

Formatting Your Email

It is important to pay attention to the formatting of the message when creating a lead generation email. It should be set up in a way that makes it easier to read and navigate on small screens. Additionally, visuals should be broken up with text to make it more scannable.



Short-form emails (shorties) tend to get better opens, clicks, and conversions, while longies may give more detailed information and storytelling. It may be useful to experiment with sending both types of emails and track results over time to see what works best for the exact audience.

Creating Interactive Content

Creating interactive content is a great way to get your lead-generation email audience’s attention and increase open and click-through rates. Examples include polls, surveys, quizzes, and gamified experiences.

It is important to be aware of what could go wrong when using interactive content, like survey questions that don’t collect enough information and create personalized questions and criteria for success. This can help create messages that speak directly to each person in the group. Lastly, dividing your market into segments based on demographics and preferences can help you make sure that each campaign is aimed at the right people.

Segmenting Your Market

Segmentation is essential for creating an effective lead-generation email. It lets you reach out to specific parts of your audience and make your messages fit the preferences and interests of each user. It also saves time and money by putting users into groups and making it easier to make separate messages for each user.

On the other hand, segmentation requires some time up front for research and setup, and it’s important to know exactly who your target customers are and come up with rules for how users should be grouped.


This process may be time-consuming but will pay off in the long run by increasing engagement and conversions.

A segmentation program that works well can help you build better relationships with prospects and customers and give you valuable information about how people act. By leveraging the power of segmentation, you can make sure that your lead-generation emails work as well as possible and increase conversions all around.

This will help you measure and track results from these emails, resulting in a higher ROI.

Measuring and Tracking Results

It is important to measure and track the performance of a lead-generation email before sending it. Metrics such as the open rate, click rate, and conversion rate can be used to measure the success of a campaign.

An email service provider can tell you in detail how many leads were nurtured and what kind of prospects responded to the message. When figuring out how successful something is, it’s also important to look at qualitative data, like user feedback from surveys or customer testimonials.

By using an ESP for traditional metrics and customer feedback for more detailed results, marketers can create messages that are specific to their customer base and adapt to their needs. This helps them get the highest conversion rates possible.


Boost Your Email Marketing ROI With Hi Flyer Digital

Writing a lead generation email is a difficult task, but it can be made easier with the right tips and tricks. At Hiflyer Digital, we specialize in email lead generation. Our team is dedicated to attracting and converting as many email leads as possible for you.

Schedule a call to get a free email audit and start growing your business with quality email leads.

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