5 Black Friday Email & SMS Revenue Growth Hacks You Can Implement Right Now!
Think it’s way too early for Q4 and Black Friday email & SMS planning?
Think again. Here are the top five things that brands are doing right now at the beginning of Q3 to plan for Q4.
Number five will probably be your biggest source of opportunity.
As a former VP of retention at some of the biggest brands in the world, I used to sit in on meetings all the time talking about how are we planning for Q4 and those meetings started way back at the beginning of June.
Yes, even at the end of Q2, we were already playing for Q4.
If you fail to plan, you plan to fail. So here are the top five things you should be focusing on right now at the beginning of Q3 that will help you win Black Friday, Cyber Monday and Q4.
Hopefully you’ve been following my 2024 email and SMS strategy roadmap and implementing every single monthly goal religiously.
#1 – Merchandising & Promotion Planning
The merchandising part is a little outside the scope of my own expertise, but I’ve sat on meetings that were talking all about inventory planning, promotional planning, and how they getting their merchandise from overseas or wherever they’re getting it from to prepare for the Q4 season. The smarter the inventory, the better the promotions you can run.
#2 – Implementing Learnings from A-B Testing
You may have run a lot of A-B testing in Q1 and Q2, and now is the time to roll out the learnings of it.
Time to stop the testing and start implementing the winners.
#3 – Tech Consolidation
Brands have stopped using the most tech and started consolidating the best tech for their marketing.
By consolidating all your technologies into one or two key platforms, you’ll actually reduce your costs and increase your profits.
#4 – Onboarding Incremental New Tech
Not all technology is bad and you should be consolidating.
If you’ve been testing a Q1, Q2, you may have found some opportunities and gaps in your program where you can onboard a whole new tech to help you level up.
Removing redundant tech and adding in incremental tech is the way to go.
#5 – Leveling Up Your Email & SMS Strategy
But above all, your brand needs to unlock the true revenue potential of your list right now in preparation for Q4.
So bringing on a really expert team of email and SMS strategists is the way to go.
Don’t wait until Q4 starts.
Start implementing your Black Friday email & SMS foundation right now so you’re set to scale when Q4 hits.
Those are five key things brands are implementing right now to prepare for Q4 and Q3.
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