Video: Why Ecommerce Brands MUST Optimize Google Ads Before Q3
If you’re an e-commerce company, Amazon and Walmart are going to disrupt the market. You know, that’s just how it is. Whenever they come in prior to Q4, and it generally is right at the beginning of Q3, they start ramping up and then they have a steep decline and they just go away right around like the end of Q4 or early Q1.
I think right now is the time where, if you have the product that can take up as much market share as possible, do it now. It’s gonna happen. All your Google Advertising CPCs are gonna start going on the rise in Q3, Q4 especially, start like shifting.
Start shifting your competitiveness towards that season and just keep ramping up, gain more data, gain more customers, look for a long term acquisition and lifetime value.
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