Hey, hustlers! Inactive subscribers can become your secret weapon before Black Friday. Here’s the playbook to re-engage them:
- Segmentation: Divide your list into active and inactive subscribers. Target the inactive with a tailored approach.
- Win-Back Campaigns: Craft compelling win-back emails. Use enticing subject lines and offers to reignite their interest.
- Personalization: Address them by name and remind them of their past interactions with your brand.
- Exclusive Offers: Create exclusive Black Friday offers for inactive subscribers. Make them feel special.
- Countdown Timers: Add countdown timers to create a sense of urgency, urging them to act before Black Friday.
- Engagement Surveys: Send surveys to understand why they disengaged. Use their feedback to improve.
- Multi-Channel Approach: Don’t limit yourself to email. Use social media, SMS, and retargeting ads to reach them.
- Cleanse Your List: If re-engagement efforts fail, consider cleaning your list to maintain a healthy sender reputation.
Remember, champs, re-engaging inactive subscribers can boost your Black Friday success. It’s about rekindling the spark and making them excited about your brand again! 📧🔥
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