Striking the Right Balance: Email Frequency for Black Friday 

 September 28, 2023

By  HiFlyer Experts

Hey there, hustlers! The frequency of your Black Friday emails is a delicate dance. You want to be present without becoming a nuisance. So, what’s the ideal frequency?

  1. Early Teasers: Start with a few teasers a couple of weeks before the big day. Get your subscribers excited without overwhelming them.
  2. Daily Leading Up: As the big day approaches, daily emails can work, but keep them valuable. Share sneak peeks, exclusive deals, or helpful tips.
  3. Black Friday Countdown: On the day itself, send a morning email to remind subscribers of the epic deals. Follow up with flash sale alerts throughout the day.
  4. Extended Sale Period: If your Black Friday sale lasts longer, space out your emails. Every 2-3 days can be a good rhythm.
  5. Segmentation is Key: Tailor your frequency to different segments. Some might want daily updates, while others prefer less frequent emails.
  6. Unsubscribe Option: Always include an easy way for subscribers to opt-out or reduce the frequency if they feel overwhelmed.

Remember, champs, there’s no one-size-fits-all answer. Monitor engagement and listen to your audience. The ideal frequency is the one that keeps your subscribers engaged and eagerly waiting for your next email! 📧⏰

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