Let’s dive into what a Black Friday Campaign may look like.
1) Full sales-oriented; people turn out nonsales emails
2) Urgency and scarcity is critical here; one day to shop
3) Send multiple times: 12: AM, 12 PM ( Non- Openers); 8PM; incorporate SMS at morning and evening
4) Differentiate styles- new deals added, just dropped, last chance, hours left, new colors, designs
5) Subject Line: Use black Friday in subject lines; 20% higher open rates with it in the SL.
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On our 2021 Ecommerce Holiday Playbook webinar, I’ll show you the EXACT weekend plan I’ve successfully used for the top 1% to generate 7-figures a day during BFCM weekend.