Episode Notes:
The Upsell
- Upselling increases revenue by 10-30% on average.
70-95% of a business’ revenue comes from upsells and renewalls.
For brands and businesses, upsells are 68% more affordable than acquiring a new customer - Upselling deepens the relationship that you have created with your customers, gives them more value and increases your customer lifetime value.
Tips & Tools
- Post Purchase Flow
1x Buyers CRM
Winback Campaigns - Where do you upsell on your ecommerce shop:
– Product detail page, or PDP – show more expensive products in the same category
– Cart page – you may (also) be interested in this item
– Checkout Page – did you forget these items?
Tools to upsell – What can you upsell
- a subscription plan
- a higher ticket item or bundle
- a more expensive product that naturally sells from your best sellers
Some great examples:
JetBlue’s “Even More”
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