Ecom 80/20 Podcast: Episode 15: The Value of The Upsell 

 May 2, 2022

By  admin

Episode Notes:

The Upsell

  • Upselling increases revenue by 10-30% on average.
    70-95% of a business’ revenue comes from upsells and renewalls.
    For brands and businesses, upsells are 68% more affordable than acquiring a new customer
  • Upselling deepens the relationship that you have created with your customers, gives them more value and increases your customer lifetime value.

Tips & Tools

  • Post Purchase Flow
    1x Buyers CRM
    Winback Campaigns
  • Where do you upsell on your ecommerce shop:
    – Product detail page, or PDP – show more expensive products in the same category
    – Cart page – you may (also) be interested in this item
    – Checkout Page – did you forget these items?

Tools to upsell – What can you upsell

  • a subscription plan
  • a higher ticket item or bundle
  • a more expensive product that naturally sells from your best sellers


Some great examples:

JetBlue’s “Even More”



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