Today we’re going to dive into what Cyber Monday
1) Full sales-oriented; people tune out non-sales email
2) Urgency and scarcity is critical here; one day to shop
3) Send multiple times: 12 AM to 12 PM(non-openers), 3 PM; incorporate SMS at morning and evening
4) Differentiate CM from BF; new look, new deal
5) Subject line: Use cyber Monday in the subject line; 20a% higher or open rates with it in SL
#ecommerce #blackfriday #holidaycampaigns #emailmarketing #holidaysales#ecommerce #emailmarketing #holidaycampaigns #blackfriday #webinar #sneakpeak #thanksgiving
On our 2021 Ecommerce Holiday Playbook webinar, I’ll show you the EXACT weekend plan I’ve successfully used for the top 1% to generate 7-figures a day during BFCM weekend.