How Ecommerce Brands Can Discount Profitably for the Holidays w. Oren Charnoff from Fondue
Learn how the top brands are going away from discounts and focusing on cash-back offers to increase revenue, profits and lifetime value.
Oren Charnoff is Co-founder and CEO at Fondue, a Shopify app that is helping ecommerce brands grow profitably. At Fondue, Oren and his team built CashBack to be a better discount: larger AOV, more profitable on first purchase, greater engagement, and higher LTV. Prior to starting Fondue, Oren was on the founding team at Hanaco Ventures – a now $1.5b venture fund investing in early and growth stage tech companies.