Black Friday SMS Strategies Ecommerce Brands Can’t Miss | Retention Nation Podcast

In this episode of Retention Nation, Isaac Hyman dives deep into how ecommerce brands can leverage SMS marketing to supercharge their Black Friday and Cyber Monday sales. From boosting customer lifetime value (LTV) to accelerating list growth, Isaac shares his proven strategies for using SMS to complement your email campaigns and drive incremental revenue.

You’ll learn essential tactics like how to reward your subscribers with exclusive early access, reinforce your marketing message with SMS, and build meaningful customer relationships through conversational commerce. Plus, Isaac shares his firsthand experience of how SMS saved the day when an email service provider broke during a previous Black Friday, showing how SMS can be a game-changer for your holiday season.

Here are ten key takeaways from the podcast episode:

1. SMS Marketing Complements Email: SMS should not just be a backup to email; it’s a powerful, standalone channel that can boost sales when used strategically alongside email marketing during Black Friday and beyond.
2. Leverage SMS for VIP Treatment: Reward your SMS subscribers with early access to Black Friday deals, giving them a VIP experience that can enhance customer loyalty and increase lifetime value.
3. SMS Increases LTV: Customers who opt-in for both SMS and email are likely to have 4-6x higher lifetime value compared to those who only sign up for email.
4. Utilize SMS for Conversational Commerce: Unlike emails, SMS allows for two-way communication, enabling you to engage directly with customers, answer questions, and gather valuable insights.
5. Follow-Up is Crucial: SMS should be used for follow-ups—whether it’s a browse abandonment reminder or a cross-sell offer. The money is in the follow-up!
6. Build a Better Relationship with SMS: SMS gives you an intimate, direct line to customers, allowing you to build stronger relationships through personalized messaging and surveys.
7. Use Surveys for Gift Data: SMS is an excellent tool for gathering holiday gifting preferences, helping you target customers with more personalized offers and increasing conversion rates.
8. SMS Boosts Campaign Effectiveness: Reinforce your email messages with SMS to increase their reach and effectiveness. SMS should complement, not replicate, your email campaigns.
9. Grow Your SMS List Quickly: Implement tactics like SMS opt-ins at checkout, multi-step pop-ups, and social media links to rapidly expand your SMS subscriber list.
10. SMS Provides Valuable First-Party Data: Collecting SMS subscriber data helps enhance personalization, giving you a more complete view of your customers to improve targeting and retention strategies.

Whether you’re aiming to grow your SMS list quickly, enhance your holiday campaigns, or get your customers to buy twice during the season, this episode is packed with actionable insights to help your brand succeed. Don’t miss out on this expert guide to using SMS marketing to win Black Friday, boost sales, and set your ecommerce brand up for long-term success.

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