Mastering Black Friday: Building a Killer Segmented Email List 

 September 20, 2023

By  HiFlyer Experts

Hey, hustlers! Building a segmented email list for your Black Friday promotions is like having a laser-focused marketing weapon. Let’s dive into how you can do it right.

Start with your existing list. Segment based on past purchase behavior, engagement level, or demographics. You want to send tailored offers to each group.

Leverage sign-up forms. Create special Black Friday sign-up forms on your website or social media. Offer exclusive deals or early access in exchange for their email.

Use purchase history. Analyze what customers bought last Black Friday and tailor your offers accordingly.

Engage with your audience. Send teaser emails before Black Friday, building anticipation and excitement.

Utilize surveys. Send out surveys to gather preferences and shopping intentions.

So, champs, remember: a well-segmented email list is your secret sauce for Black Friday success. Start with your existing list, leverage sign-up forms, analyze purchase history, engage with your audience, and use surveys. That’s how you’ll have your most profitable Black Friday yet! 📧💰

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