Crushing Black Friday with Retargeting and Remarketing Emails 

 October 8, 2023

By  HiFlyer Experts

Hey there, fellow hustlers! Black Friday is the battlefield of retail, and retargeting and remarketing emails are your secret weapons. Here’s how to deploy them effectively:

  1. Abandoned Cart Recovery: Start with those who almost sealed the deal. Send a friendly reminder of the items left in their cart and sweeten the deal with an exclusive Black Friday discount.
  2. Browsing History Reminders: Remind shoppers of products they’ve browsed but didn’t buy. Highlight Black Friday discounts to give them that extra push.
  3. Cross-Selling: If someone bought a TV, suggest related items like soundbars or streaming devices. Black Friday is about upselling and cross-selling.
  4. Upselling to VIPs: For loyal customers, offer them exclusive early access to premium Black Friday deals. Make them feel special.
  5. Limited-Time Offers: Create urgency with limited-time offers. Let them know the clock is ticking on those exclusive deals.
  6. Segmentation: Segment your audience based on their interactions. Send tailored messages to those who opened your previous Black Friday emails but didn’t buy.
  7. Dynamic Content: Use dynamic content blocks to personalize recommendations based on their purchase history.

Remember, champs, retargeting, and remarketing emails are about catching the fish that almost got away. Get strategic, get personal, and get ready to conquer Black Friday! 📧🎯

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