The VIP Early Access Strategy for $100M Ecommerce Brands | HiFlyer Digital
TL;DR: VIP customers should absolutely receive early access, but they do not need a deeper discount. Giving your best customers first dibs […]
How to Increase AOV Without Discounting | HiFlyer Digital
TL;DR: You increase AOV without simply discounting harder by shifting your focus from single-item price cuts to strategic basket bundling, tiered free […]
Should You Start Your BFCM Sale Early? | HiFlyer Digital
TL;DR: Yes, you must start your BFCM sale early. Waiting until Friday morning hands your best customers to competitors, whereas launching tiered […]
How to Extend Sales Beyond Cyber Monday | HiFlyer Digital
TLDR: Yes, you should extend your sale beyond Cyber Monday—into Cyber Tuesday, Wednesday, or a full Cyber Week—provided you refresh the products, […]
Black Friday vs Cyber Monday Offers | HiFlyer Digital
TL;DR: Yes, absolutely. Cyber Monday should never simply repeat Black Friday with lazy copy-pasted discount codes. Refresh your products, SKUs, messaging, and […]
How to Create Urgency When Sales Get Extended | HiFlyer Digital
TL;DR: Customers know you are going to extend your sales, which is why generic “hurry, sale extended!” emails get ignored and tank […]
Send Black Friday Emails to Everyone? | HiFlyer Digital
TL;DR: Yes—send at least one or two Black Friday campaigns to your broader email list across the five-day weekend, because BFCM is […]
Who Should Receive BFCM Campaigns? | HiFlyer Digital
TL;DR: Your 30-, 60-, and 90-day engaged audiences should form the absolute core of your BFCM strategy, with your most engaged subscribers […]
How Should You Segment VIP Customers? | HiFlyer Digital
TL;DR: There is no universal definition of a VIP, so you must move beyond simple revenue thresholds and start with RFM (recency, […]
New vs Repeat Customer Messaging in Q4 | HiFlyer Digital
TL;DR: Not necessarily during the heart of the holiday shopping season. Because consumers are buying for both themselves and others, overly rigid […]
Using Last Year’s BFCM Buyers Strategy & Guide | HiFlyer Digital
TLDR: Yes, last year’s BFCM buyers need a dedicated, separate BFCM buyers strategy starting in October, not Black Friday. Because they’ve already […]
Using Your Shopify Product & Category Affinity for BFCM Emails | HiFlyer Digital
Key Takeaways Personalization makes money: Layering product and category affinity into your BFCM campaigns doubles clicks and conversions compared to generic blast […]