Buying And Gift Guides:
This is how you can use gift guides and buying guides to win the holiday season.
1)Goal: build micro-segments of gift buyers
2)Encourage browsing of curated picks
3)Build incremental segmentation off of your buying guide engagement & category navigation
4)85% of buying guide video viewers are more likely to make a purchase
5)Category navigation= better segmentation
6)User-generated content using quizzes and search
On our 2021 Ecommerce Holiday Playbook webinar, which highlights the plan I’ve used successfully to drive
MILLIONS in holiday revenue at the top 1%, I’ll show you the key strategies and tactics for a successful holiday
season.
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