Case Study: Email Marketing Strategy That Turned $27K Months into $250K Months

Q2 is here—and for most ecommerce brands, that means one thing: a reality check.

You’ve seen your Q1 numbers.
You’ve felt the hesitation from buyers.
You’ve watched ads get more expensive, conversions get slower, and “good enough” campaigns completely fall flat.

And now you’re standing at the edge of summer.

This is where most brands fold.
They blame seasonality.
Blame the economy.
Blame tariffs.

But none of those things are the actual reason you’re stuck.

Here’s the truth:

What got you to 7-figures won’t get you to 8.
And what got you to 8 definitely won’t get you to 9.

This is the story of how we helped one 8-figure ecommerce brand turn a disappointing Q1 into a record-shattering Q2—just by reengineering their email marketing strategy.

The Q1 Letdown

This wasn’t a brand new startup.
This brand already had product-market fit, a loyal customer base, and a decent-sized email list.

They were doing around $27,000 per month in revenue from email and SMS. Not bad.

But with the list size they had—and the AOV, customer lifetime value, and engagement potential—they should’ve been doing 10x more.

That’s where we came in.

They didn’t need another “email designer.”
They didn’t need more A/B tests or random tactics.

They needed a full strategic overhaul.

Why Most Brands Miss Q2

Here’s what most ecommerce brands get wrong:

They treat email marketing like a campaign machine.
Launch a product. Run a promo. Fire off a few emails. Hope for sales. Repeat.

But by the time Q2 rolls around, those tactics are worn out.
Customer engagement drops. Lists start ghosting. And leadership is staring down a slow summer.

That’s when panic mode sets in.
And that’s when smart brands pivot.

Step 1: Diagnosing the Revenue Gap

Before we touched a single line of copy or set up a flow, we pulled the numbers:

• List size

• Average Order Value (AOV)

• Send frequency

• Open rates, click-throughs, conversions

• Current lifecycle flows

• Customer segments

Then we ran the data through our proprietary Email ROI Calculator to project what their list should be generating monthly with an optimized email marketing strategy.

The result?

$250,000 per month.
Their actual performance? $27,000.

That’s a $200K/month gap—just sitting there, untapped.

Not because of a bad product.
Not because of low traffic.
But because they weren’t communicating with their customers the right way.

Step 2: Rebuilding the Email Marketing Strategy

This is where most brands stop.

They get the data… and then keep doing the same thing.

We didn’t.

We scrapped their one-size-fits-all, campaign-first mentality and rebuilt a retention system designed to scale revenue, not just clicks.

Here’s the four-part framework we used:

1. Segmentation

We stopped the “blast everyone” approach and started drilling into behaviors.
Who buys once? Who buys twice? Who hasn’t bought in 90 days?
Who only shops with a discount?
Each of these segments requires a different message—and we built those messages.

2. Personalization

Not just {First Name}.
Real personalization—based on product categories, frequency of purchase, timing, and channel preference.
This created emails that felt like 1-on-1 conversations, not corporate broadcasts.

3. Automation

We didn’t just rely on campaign revenue.
We built full-funnel lifecycle automations:

• Welcome flows

• Post-purchase flows

• Winback sequences

• Replenishment reminders

• VIP upsell paths

These automations ran 24/7—working smarter and harder than any marketing intern ever could.

4. Multiplication

We doubled down on what worked.
Once a winback flow performed, we replicated the structure across other segments.
Once a product category performed well in post-purchase, we turned it into a cross-sell engine.

Most agencies do tactics.
We do systems that scale.

Step 3: Executing in 90 Days

Here’s the kicker:
While most brands take 6–12 months to roll out a full retention rebuild,
we implemented everything in under 90 days.

And the result?

• From $27K/month → $250K/month

• During the slowest part of the year (Q2!)

• While lowering Klaviyo costs through better targeting

• Without touching a single new product

That’s the power of a data-driven email marketing strategy focused on the customer, not the campaign.

What Most Brands Are Still Getting Wrong

If you’re still sending weekly campaigns and calling it “email marketing,” you’re leaving millions on the table.

You don’t have a strategy.
You have a content calendar.

Here’s what you should be doing instead:

✅ Use your customer data to drive messaging, not just timing
✅ Segment your audience based on behavior, not just demographics
✅ Personalize every touchpoint to make the customer feel seen
✅ Automate everything that can be automated
✅ Identify your top-performing flows and replicate their success

The brands that grow in 2025 will be the ones that treat retention as a revenue driver, not an afterthought.

Your Q2 Pivot Starts Here

Still stuck from Q1?
You’re not alone.

But here’s the good news:
You don’t need to wait until Q3 to turn things around.

Your customer list is full of people who already know you, already trust you, and are ready to spend more.

You just need the strategy to activate them.

Final Thought:

If you’re stuck between 7 and 8-figures…
If you’re looking at Q1’s numbers with regret…
If you’re worried about June, July, and August tanking your year…

Don’t wait for the slump to kick in.

Pivot now.
Build the system.
Make Q2 your launchpad—not your excuse.

Because what got you here…
won’t get you there.

— Isaac
Founder, HiFlyer Digital