Must-Have App Integrations for Black Friday and Cyber Monday Success
Alright, folks, let’s talk about maximizing your Black Friday and Cyber Monday success with the right app integrations. In today’s fast-paced e-commerce […]
Cracking the Code: Effective Email Subject Lines for Holiday Shopping
Absolutely, email subject lines are your foot in the door during events like Black Friday and Cyber Monday. To grab your audience’s […]
Triggered emails: The Art of Timely and Relevant Messaging
When it comes to email marketing, triggered emails are the secret weapon that every business should have in its arsenal. Unlike traditional […]
Reason #6: Social Media is Sexier
Mirror, mirror on the wall, who’s the fairest of them all? The brand with the most likes and shares, of course! Email […]
Reason #5: Non-Linear Customer Journey
Check out your most recent campaign statistics. Did your customers buy the products you were promoting in the email, or did they […]
Reason #4: There is Zero Focus on A/B Testing
In the startup world, there’s a project management process called the Lean Methodology. In short, the Lean Methodology is a way of […]
Reason #3: That You’re Projecting!
We established in the last few chapters that everything revolves around a customer’s email or phone number, so it’s no wonder that […]
Reason #2: What is Batch & Blast Approach?
Going one step deeper, if a brand is motivated to simply sell stuff, then the law of averages kicks in: the more […]
Reason #1:What is Bad Relationship Building?
How does it feel to be sold? How does it feel to be sold? To many, a salesperson is the most abhorrent […]
Reasons Why Brands Fail at Email & SMS?
So far, we’ve established that Amazon, digitally-native D2C brands, and the top 1% are focused on acquiring your customers and prioritizing retention […]
4: What are Launch Conversational Campaigns?
Now that you’ve built your lists, turned on your core triggers, and implemented the S.P.A.M. Strategy into your SMS playbook, all that […]