Strategy No 1: Q4 Campaign Calendar Here are some key takeaways
1) Plan out Q4 Entirely & Cohesively
2) Send timing/ testing/ send rules are out the door
3) Keep to a theme all holiday long across all your channels to help brands recal
l 4) Play up the merchandising angles of scarcity, urgency, exclusivity, 11th-hour offers
5) Urgency Offers: daily deals, flash sales, 12 days of gifting- are crucial during the holiday season
6) Capitalize on other sale days
On our 2021 Ecommerce Holiday Playbook webinar, which highlights the plan I’ve used successfully to drive
MILLIONS in holiday revenue at the top 1%, I’ll show you the key strategies and tactics for a successful holiday
season.
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